Vires Velo Studio Opening Soon
A brand new showroom experience, opening soon in Lane End, Buckinghamshire
Vires Velo Studio Buckinghamshire - Opening Soon
Learn MoreFind the latest news, events and stories from Vires Velo in our Journal
A brand new showroom experience, opening soon in Lane End, Buckinghamshire
From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.
Factor's new Ostro VAM gets a stunning new paintjob
Take a look back through our year in builds and vote for your favourite bikes of 2023
A true one-off featuring Gold leaf logos and a Gold marble effect
Showcasing the finest new bikes and components from Factor & Black Inc at Rouleur's annual celebration of cycling culture
A lightweight Ostro build in a stunning colour combination
New colourway inspired by bikes Paul Smith has owned and loved, reflecting Factor’s carbon craftsmanship and both brand’s meticulous approach to detail
A timeless custom painted Ostro featuring a matte white paint and black logos
Join us at the Truman Brewery in London for Rouleur's annual celebration of cycling
Get all the details for our final demo day of the year at VIA in London and book your Factor test ride now
Custom painted with a unique design blending orange, greens and blues
Get all the details for our next demo day at Ride 24/7 in Cirencester and book your Factor test ride now
A Limited Edition Ostro in a classic brushed gold design
Need help choosing a colourway for the Factor OSTRO VAM? Take a look at our video gallery of each option, filmed outside in natural daylight.
A celebration of cycling in the capital - Saturday 22 & Sunday 23 July
Look through our photo gallery from our demo and ride out event in Leicester
Inspired by the rising sun, a custom painted Ostro with a vibrant fade
A sharp looking OSTRO custom painted with a naked carbon finish
Take a look at some highlights from our Spring Open Day held at our HQ in Norfolk
We choose to work with Factor because every bike is engineered to deliver exceptional performance and ride quality, using the most advanced technology available. There are no compromises; if it says Factor on the downtube, it’s the very best it can be.
A special edition Factor OSTRO VAM, only available in the UK
Introducing two exciting British gravel riders we are proud to be supporting in 2023
Metallic mystic blue and silver custom painted Factor OSTRO VAM
You're guaranteed not to blend into your surroundings with this custom build